e-Newsletters are perhaps the most economic marketing tool available to small business, and in particular the janitorial and maintenance supply industry.
They keep you top-of-mind, enable you to showcase your inventory in an informative way, drive website traffic, and provide valuable marketing information.
An e-Newsletter program is one tool that provides the opportunity to truly position your company as a valuable resource for information and expertise. At the same time, it is a technique to send quick "steals & deals" to turn inventory.
Download our FREE E-Guide to Janitorial Supply e-Newsletters
Check out our 6-Month Starter Package
It is no small undertaking to launch a meaningful e-Newsletter marketing program. After all, there is content to create (and research), e-mail addresses to gather, and graphics to resource and format. It can take hours to create a single e-Newsletter.
View examples of our Distributor e-Newsletters
Is it worth it? You bet. According to a study conducted by the Direct Marketing Assocation (DMA), it is the most valuable marketing tool you can use with a 4000% return on investment!
Let’s look at some additional statistics:
- E-Mail garners $41 in sales for each $1 spent compared to social media ROI of $12 for each $1
- 68% of small businesses prefer e-mail as the marketing channel of choice (survey by Pitney Bowes)
- 77% of consumers surveyed preferred to receive a permission-based promotion via e-mail
- 60% of business leaders planned to increase their email marketing budget in 2012
Some of the sales benefits of implementing an e-Newsletter program include:
- It enables you to target various audiences with specific messages
- It drives direct sales, as we can hyperlink directly to your online ordering
- It nurtures relationships with current customers and prospects, converting leads into sales
- It keeps you top-of-mind in a professional way
We have seen additional benefits as e-Newsletters provide you with insightful marketing feedback about what your customers are interested in and tend to capture their interest.
Many companies realize the value of e-Newsletter marketing, but lack the resources to implement a program. As your e-Newsletter resource, we we take care of everything from creation to launch.
Check out our e-Newsletter Starter Program
Our 6-month e-Newsletter Starter Program provides you with complete e-Newsletter set-up including:
COMPLETE E-NEWSLETTER SET-UP:
- Account creation in your company name (so you can limplement on your own if you choose)
- Creation of an e-Newsletter template
- Import of email addresses (that you provide)
- Creation of three e-Newsletter (bi-monthly)
- Hyperlinks to your website
- Free send to 1,000
- Initial reporting on results
SET-UP FEE: $500; Monthly fee: $125
E-Mail us today for details or call Ginny Petru at 630.922.1125!
Want to know more about how to implement your own e-Newsletter program?
Download our FREE e-Newsletter E-Guide.
This concise e-Guide is
written for the janitorial and maintenance supply industry. It an indispensible tool for getting an impressive and productive e-Newsletter marketing program in place.
In this downloadable e-Guide, you'll discover the:
- Marketing advantages of conducting an e-Newsletter program
- Basic differences between online providers (such as Constant Contact and Vertical Response)
- Ideas for growing your e-mail list
- "How-to" of creating e-Newsletter content
- Tips on integrating e-Newsletters into your marketing plan
- Effectiveness of an e-Newsletter program.