Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Janitorial Supplies e-newsletter
Sign up for our e-Newsletter on Janitorial Supply Marketing

>See what you're missing! Read our past newsletters


CONTENT MARKETING IS THE NEW SEARCH ENGINE OPTIMIZATION

Search engine algorithms are changing constantly. Instead of chasing after these changes, concentrate on creative, high quality content marketing ... it is a long-term investment that pays off in big dividends!

> read full article

JanSanOptimize.com is a division of
Petru & Associates, Ltd.
YouTube-logo
View Our Playlist!
Facebook-logo
Like Us!
PCC logo
member: Publicity Club of Chicago
ISSA logo
member: International Sanitary Supply Association
GAMMA
winner: Feature Article Writing

Industry-Huddle-Logosponsor: Industry Huddle

JanSan E-Newsletters

e-Newsletters are perhaps the most economic marketing tool available to small business, and in particular the janitorial and maintenance supply industry.

They keep you top-of-mind, enable you to showcase your inventory in an informative way, drive website traffic, and provide valuable marketing information. E-guide e-Newsletters

An e-Newsletter program is one tool that provides the opportunity to truly position your company as a valuable resource for information and expertise. At the same time, it is a technique to send quick "steals & deals" to turn inventory.

Download our FREE E-Guide to Janitorial Supply e-Newsletters
or
Check out our 6-Month Starter Package

It is no small undertaking to launch a meaningful e-Newsletter marketing program. After all, there is content to create (and research), e-mail addresses to gather, and graphics to resource and format. It can take hours to create a single e-Newsletter.

View examples of our Distributor e-Newsletters

Is it worth it? You bet. According to a study conducted by the Direct Marketing Assocation (DMA), it is the most valuable marketing tool you can use with a 4000% return on investment!

Let’s look at some additional statistics:

  • E-Mail garners $41 in sales for each $1 spent compared to social media ROI of $12 for each $1
  • 68% of small businesses prefer e-mail  as the marketing channel of choice (survey by Pitney Bowes)
  • 77% of consumers surveyed preferred to receive a permission-based promotion via e-mail
  • 60% of business leaders planned to increase their email marketing budget in 2012

Some of the sales benefits of implementing an e-Newsletter program include:

  • It enables you to target various audiences with specific messages
  • It drives direct sales, as we can hyperlink directly to your online ordering
  • It nurtures relationships with current customers and prospects, converting leads into sales
  • It keeps you top-of-mind in a professional way

We have seen additional benefits as e-Newsletters provide you with insightful marketing feedback about what your customers are interested in and tend to capture their interest.

Many companies realize the value of e-Newsletter marketing, but lack the resources to implement a program. As your e-Newsletter resource, we we take care of everything from creation to launch.

Check out our e-Newsletter Starter Program

Our 6-month e-Newsletter Starter Program provides you with complete e-Newsletter set-up including:

COMPLETE E-NEWSLETTER SET-UP:

  • Account creation in your company name (so you can limplement on your own if you choose)
  • Creation of an e-Newsletter template
  • Import of email addresses (that you provide)

BI-MONTHLY ISSUES:

  • Creation of three e-Newsletter (bi-monthly)
  • Hyperlinks to your website
  • Free send to 1,000
  • Initial reporting on results

SET-UP FEE: $500; Monthly fee: $125

E-Mail us today for details or call Ginny Petru at 630.922.1125!



Want to know more about how to implement your own e-Newsletter program?

Download our FREE e-Newsletter E-Guide.

This concise e-Guide is written for the janitorial and maintenance supply industry. It an indispensible tool for getting an impressive and productive e-Newsletter marketing program in place.

In this downloadable e-Guide, you'll discover the:

  • Marketing advantages of conducting an e-Newsletter program
  • Basic differences between online providers (such as Constant Contact and Vertical Response)
  • Ideas for growing your e-mail list
  • "How-to" of  creating e-Newsletter content
  • Tips on integrating e-Newsletters into your marketing plan
  • Effectiveness of an e-Newsletter program.

 

 
Copyright © Petru & Associates, Ltd. All Rights Reserved. 630.922.1125 | ginny@petru.biz | FAX: 630.922.1134
JanSan postcard promo