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Search engine algorithms are changing constantly. Instead of chasing after these changes, concentrate on creative, high quality content marketing ... it is a long-term investment that pays off in big dividends!

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About JanSan Optimize and Our Marketing Services

A Note From Ginny Petru, owner of


There is no question … there has been a sea change in marketing over the last 10 years or so.  With this sea change comes a greater ability to highly target your audience, access marketing tools that Fortune 500 companies utilize, and funnel your marketing funds in a more appropriate channel for your particular business.

This change has also brought the need to have a wide range of marketing and editorial skills, which most companies cannot easily find, nor afford.

I have been in the JanSan industry for over 20 years, working individually with various companies to create and implement marketing and public relations programs.  My marketing experience started in college, was sharpened on Michigan Avenue with some of the world’s largest PR firms, and continued as I built my skills, grew my independent contracting business, and adapted to the changing marketing landscape.
I am not a newcomer to marketing, media, or the internet.  Nor am I a newcomer to the janitorial and maintenance supply industry.
That is why is a unique resource to the industry.  I am directly involved with all activities and personally work on your account.
Ginny Petru, JanSanOptimize
I have an exclusive “Incremental Marketing Approach that we apply to our marketing strategy to assure the best use of your marketing dollar. .   We believe that marketing goes beyond a good internet strategy, and involves many aspects of marketing communications to effectively reach your customer and prospect.

Want to hear more?  Shoot me an email or give me a call.  There is no charge for our initial consultation.

Ginny Petru
email me! and Your Marketing Needs

One point of contact, one resource for all your promotional/marketing needs, one company for complete integration of your marketing communications.

That is what you find with

We believe that marketing communications is most effective and economical when it is coordinated by one company and one point of accountability. We work with our clients to seamlessly work with in-house resources to make the most of your marketing program.

Please take a few minutes and review our breadth of marketing communcations experience. You'll be hard-pressed to find another communications company that has our experience and variety of skills.


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