The CONTENT MARKETING Equation
Search engines appreciate the same things that real people are looking for in a website
- well-written useful and unique content
- well-thought-out intuitive navigation
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titles that help identify relevant keyword phrases
What Makes Visitors Leave Your Site?
According to squidoo.com, the top reasons are:
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Unattractive look.
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Irrelevant content, bad spelling and poor grammar.
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Information is too hard to find.
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Long chunks of text without text formatting.
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Cluttered text and graphics.
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Too much advertising.
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Long lists of endless products.
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Distracting colors that make the text hard to read or focus on.
The Cascading Effect of Content Marketing
Create a solid piece of Content Marketing, such as an interesting Case Study, and receive many marketing uses from it!
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