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Marketing for the Janitorial Industry

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The Cascading Effect (Re-Purposing) of Content Marketing

The CONTENT MARKETING Equation

Search engines appreciate the same things that real people are looking for in a website

- well-written useful and unique content
-
well-thought-out intuitive navigation
- titles that help identify relevant keyword phrases


What Makes Visitors Leave Your Site?

According to squidoo.com, the top reasons are:

  • Unattractive look.

  • Irrelevant content, bad spelling and poor grammar.

  • Information is too hard to find.

  • Long chunks of text without text formatting.

  • Cluttered text and graphics.

  • Too much advertising.

  • Long lists of endless products.

  • Distracting colors that make the text hard to read or focus on.

The Cascading Effect of Content Marketing

Create a solid piece of Content Marketing, such as an interesting Case Study, and receive many marketing uses from it!

Content re-purposing